Sometimes marketing and PR ideas come from the most basic ideas. Like the statements “we’re turning our customer loyalty program on its head,” or “you’ll flip for our new customer loyalty program.” GAP turned those concepts into a sweet PR stunt that had me flipped. It was for the launch...
Android phone users got a cool new way to search thanks to Google’s release of Google Goggles on Monday. The application uses image recognition, through photos you take with the phone or items you point the camera at, to search for that item and pull Google search results. Want to...
In today’s society, social media has become this “no limits” way of communicating messages and sharing your thoughts, information, pictures, stories and more. However in the world of sports, athletes are being fined thousands of dollars for using social media. Organizations and coaches, in both the professional and collegiate levels...
This is a question I’ve been asked more than a few times and for those looking to enter the social networking world it’s an important one. After all, we’re all busy enough that adding on additional layers might take away from other priorities…that’s not the goal. For me personally, becoming...
After spending eleven months hitting the slopes, relaxing on the shores of Tahoe and seeing the leaves transition from green to a golden yellow, winter is finally here. And let me tell you, there is no place like Reno to spend the winter. There is something so peaceful about being...
November 2 marked the first night of the University of Nevada, Reno Extended Studies 4-week class, “Google is Your New Business Card: Building a Valuable Personal Brand,” that I was invited to co-teach. The goal was to equip the participants with the knowledge, tools and resources to begin to develop...
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