Sprize! Gap Turns Upside-Down

Sprize! Gap Turns Upside-Down

Sometimes marketing and PR ideas come from the most basic ideas. Like the statements “we’re turning our customer loyalty program on its head,” or “you’ll flip for our new customer loyalty program.”

GAP turned those concepts into a sweet PR stunt that had me flipped. It was for the launch if Sprize, a new loyalty program that gives you the difference back if an item you purchased goes on sale within 45 days. Check out the video.


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