Monthly Archives - January 2010

Social Media Skeptics

admin_rad2010-01-29T11:23:28+00:00

I still find it funny that there are people out there in the marketing world who just don’t understand the purpose of social marketing and how it can really benefit a business or organization. Just the other day I was at a meeting where I explained our launch strategy into...

Social Authenticity Needs a Little Insincerity: Enter the SarcMark

admin_rad2010-01-26T20:50:24+00:00

Several days ago I chuckled at a Tweet from @GrammarGirl that linked to a column outlining a plan to institute a sarcasm mark. “I can get on board with that,” I thought. After all, I use sarcasm regularly in verbal communications and have to hold back on social sites and...

Finally Putting Our Skills to Good Use

admin_rad2010-01-25T09:55:42+00:00

For more than a year now I’ve been playing on a very competitive kickball and dodgeball team called the Incrediballs. Involved in both the Reno and Sparks leagues, our team has ended its seasons placing anywhere from first to third place. While getting a T-shirt at the end of each...

Five Rules for Re-Branding

admin_rad2010-01-21T08:59:59+00:00

At a recent American Marketing Association luncheon Michael Thomas, marketing director at the Reno-Sparks Convention and Visitors Authority, spoke about his organization’s rebranding campaign. I’ve attended several presentations on their process and new brand, including a controversy-stirring RSCVA board meeting, so the bulk of the information wasn’t new to me....