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gap – RAD Strategies

Tag - gap

Sprize! Gap Turns Upside-Down

Sometimes marketing and PR ideas come from the most basic ideas. Like the statements “we’re turning our customer loyalty program on its head,” or “you’ll flip for our new customer loyalty program.” GAP turned those concepts into a sweet PR stunt that had me flipped. It was for the launch...

December 10, 2009By publicity, stunts0 CommentsRead more...