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publicity Archives - RAD Strategies

Sprize! Gap Turns Upside-Down

Sometimes marketing and PR ideas come from the most basic ideas. Like the statements “we’re turning our customer loyalty program on its head,” or “you’ll flip for our new customer loyalty program.” GAP turned those concepts into a sweet PR stunt that had me flipped. It was for the launch...

Weezer Breathes Life Into Music Marketing

As social networking ingrains itself more and more into our daily lives our ties to different entities continue to build. We can follow businesses, products and celebrities on Twitter, become fans of TV shows, bands and fictional characters on Facebook, and sign up for regular communications via text or e-mail...