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As an agency we manage and monitor client’s social media accounts. We have accounts that garner lots of fans and with that come lots of feedback, both good and bad. Some days you receive that post on a wall that generally speaking, comes out of left field. But, no matter...
Okay, I have to admit that when I first starting drafting this I Googled “creating content” and found an article titled, “21 Ways to Create Compelling Content When You Don’t Have a Clue." The first tip, “Steal content and ideas. If you’re flat-out exhausted and out of ideas, then get them from...
Major winter snowfalls in what’s being called “Snowvember” coupled with the opening of ski resorts around the region have led to a lot of fun on the social sites for the North Lake Tahoe Marketing Cooperative. North Lake Tahoe's Facebook has become a place where fans can see and share...
This is a question I’ve been asked more than a few times and for those looking to enter the social networking world it’s an important one. After all, we’re all busy enough that adding on additional layers might take away from other priorities…that’s not the goal. For me personally, becoming...
November 2 marked the first night of the University of Nevada, Reno Extended Studies 4-week class, “Google is Your New Business Card: Building a Valuable Personal Brand,” that I was invited to co-teach. The goal was to equip the participants with the knowledge, tools and resources to begin to develop...
If Google is your new business card, then managing your personal brand online is critical. The University of Nevada, Reno Extended Studies Program offers a new course this November designed to assist students with hands-on techniques to build the online presence needed to remain competitive in today’s economy. “Google is...
As a native Nevadan I’ve seen a lot of changes in northern Nevada and I’ve heard lots of talk about things that were coming or going to happen that never did. But hey, that happens everywhere. But today is a new day and today I’m feeling jazzed for something that...
My husband always says there’s a reason why so many people want to be in public relations and marketing: because it’s fun. And that’s true if you wind up working on clients that you enjoy. Just today I got to research restaurants and summer activities at ski resorts – the...
httpv://www.youtube.com/watch?v=vNuTAukrpzo When it comes to connecting with audiences, removing the barriers (seen or unseen) goes a long way. This video showing “Just Another Pilot” is layered with life lessons. In the end, communication is about being authentic. (more…)
Like proud parents, there's nothing better than seeing your team aspire to do great things for each other, the clients we represent and in turn expand their world. It's become quite apparent to us that our motto as an agency is to engage. To engage our audiences to respond to our clients messages, products and/or services. ...
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