brand Archives - RAD Strategies

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Oh, blog where have you been?

It’s great to see you again. I've neglected you but that’s all about to change. You see I have lots to talk about. I sense this year is going to be amazing and filled with adventures, opportunities and incredible success. I want to take you along for the ride. We’re going to be talking...

January 20, 2012By admin_radbrand, marketing0 CommentsRead more...

Student Lead Motivation

November 2 marked the first night of the University of Nevada, Reno Extended Studies 4-week class, “Google is Your New Business Card: Building a Valuable Personal Brand,” that I was invited to co-teach. The goal was to equip the participants with the knowledge, tools and resources to begin to develop...

December 1, 2009By admin_radbrand, Development, Engaging, Evaluation, lessons, Personal, ProfessionalGoogle, UNR0 CommentsRead more...

New UNR Extended Studies Course Focuses on Personal Branding

If Google is your new business card, then managing your personal brand online is critical. The University of Nevada, Reno Extended Studies Program offers a new course this November designed to assist students with hands-on techniques to build the online presence needed to remain competitive in today’s economy. “Google is...

October 16, 2009By admin_radbrand, Engaging, Networking, Personal, Positioning, real worldextended studies, Google, UNR0 CommentsRead more...

Volkswagen’s Fun Theory

Recently, I stumbled across a video (thanks to Facebook) that tested “the fun theory.” The video shows the everyday use of an escalator compared to the use of a stagnate staircase located right next to the escalator. It’s very apparent that more people chose to use the escalator in their...

October 16, 2009By admin_radbrand, Community, fun, publicity, stunts, YouTubepublicity, stunt, volkswagen1 CommentRead more...

Twitter isn’t for kids

We’ve all seen Tweets that use the phrases, “OMG,” “totally,” and of course, “!” used as punctuation throughout. Even better are the multiple “!!!!!” This is absolutely acceptable for individual Tweets if that’s how that individual communicates. However, if the voice of your brand is communicated that way, it’s worth...

September 25, 2009By admin_radblog, brand, Facebook, Fans, Followers, Friends, Google, LinkedIn, marketing, Positioning, SocialNetworking, Twitter, Voice, Website0 CommentsRead more...