RAD Strategies

Engaging

Dealing with Social Media Feedback

As an agency we manage and monitor client’s social media accounts. We have accounts that garner lots of fans and with that come lots of feedback, both good and bad. Some days you receive that post on a wall that generally speaking, comes out of left field. But, no matter how strange and negative the feedback, you must make the…

5 Tips for Creating Content When You’re Stuck

Okay, I have to admit that when I first starting drafting this I Googled “creating content” and found an article titled, “21 Ways to Create Compelling Content When You Don’t Have a Clue.”

The first tip, “Steal content and ideas. If you’re flat-out exhausted and out of ideas, then get them from somebody else — either content, or ideas, or both.” Huh,…

Snowvember in North Lake Tahoe

Major winter snowfalls in what’s being called “Snowvember” coupled with the opening of ski resorts around the region have led to a lot of fun on the social sites for the North Lake Tahoe Marketing Cooperative. North Lake Tahoe’s Facebook has become a place where fans can see and share winter snow photos of Tahoe when the news trucks just…

“How do you keep up on all of this social networking stuff?”

This is a question I’ve been asked more than a few times and for those looking to enter the social networking world it’s an important one. After all, we’re all busy enough that adding on additional layers might take away from other priorities…that’s not the goal.
For me personally, becoming a student of social networking means providing value to clients…

Student Lead Motivation

November 2 marked the first night of the University of Nevada, Reno Extended Studies 4-week class, “Google is Your New Business Card: Building a Valuable Personal Brand,” that I was invited to co-teach. The goal was to equip the participants with the knowledge, tools and resources to begin to develop their personal brand online and the motivation to continue to…

New UNR Extended Studies Course Focuses on Personal Branding

If Google is your new business card, then managing your personal brand online is critical. The University of Nevada, Reno Extended Studies Program offers a new course this November designed to assist students with hands-on techniques to build the online presence needed to remain competitive in today’s economy. “Google is Your New Business Card: Building a Valuable Personal Brand” is…

I Get Paid to do This?

My husband always says there’s a reason why so many people want to be in public relations and marketing: because it’s fun.  And that’s true if you wind up working on clients that you enjoy.  Just today I got to research restaurants and summer activities at ski resorts – the former for planning a media visit and the latter for…

Just another pilot

httpv://www.youtube.com/watch?v=vNuTAukrpzo

When it comes to connecting with audiences, removing the barriers (seen or unseen) goes a long way. This video showing “Just Another Pilot” is layered with life lessons. In the end, communication is about being authentic.

We’re in the business of engaging

Like proud parents, there’s nothing better than seeing your team aspire to do great things for each other, the clients we represent and in turn expand their world.  It’s become quite apparent to us that our motto as an agency is to engage. To engage our audiences to respond to our clients messages, products and/or services.  To engage our clients to think beyond traditional public relations…