Lent is a Christian tradition that stems from the 40 days that Jesus fasted prior to his crucifixion. Beginning Ash Wednesday and concluding on Easter Sunday, observers of Lent are to celebrate and recognize the sacrifice which Jesus made for his people. Growing up in an Italian Catholic home my...
There's great power in networking...from a professional and personal standpoint. In the era of social networking, several of our clients are embarking on this journey and, with a little hand holding, they are quickly becoming believers. For instance, one client's fans on Facebook shot up to more than 800 in...
We often times talk (a lot) about the impact of social media on what we’re doing in public relations and how it’s leading the way for the future of communications. But there are still a lot of cool tools that have been around for a long time that are effective...
A little over a week ago I became the mother of a beautiful blonde haired, brown eyed Golden Retriever named Cooper. While most people adopted puppies when they’re around eight weeks; I got Cooper at just six (finding out that those two weeks can make quite the difference). In the...
My husband always says there’s a reason why so many people want to be in public relations and marketing: because it’s fun. And that’s true if you wind up working on clients that you enjoy. Just today I got to research restaurants and summer activities at ski resorts – the...
Congrats to Nevada Interactive Media Summit and the Advisory Board on a day filled with variety and very useful information. Here’s a copy of the session I co-presented with Bob Conrad, APR. Thanks for the opportunity and thanks to Bob for pulling together the slides. Open publication - Free publishing -...
After spending the last four years studying public relations at the University of Nevada, Reno, my professors always told me “public relations does not mean press releases.” However I had a hard time understanding that because it seemed that the majority of the things I did in my public relations...
Back in December, RKPR took advantage of an opportunity. Honestly, I keep thinking that anyone would have done what we did. I’m also naïve enough to believe that all communications professionals call journalists back, but I know that’s not true (ssshhh, I know because the journalists tell). But the truth...
When people ask me what I do and I say I’m in public relations I get mixed response. Some people think I’m a professional socialite that throws parties for clients ala Samantha on “Sex and the City.” Others think I sit at my desk all day writing press releases and...
Denny’s put up $5 million to stake its claim as America’s breakfast place during a promotion on Feb. 3 where it gave away free Grand Slam breakfasts. The result? Coverage touting the Denny’s promotion as a “homerun” and more than $50 million in news coverage value. Here’s one segment from...
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