Food “Truck” and Fashion

Food “Truck” and Fashion

With all this talk around Reno about food trucks, like them or not, it’s all the rage. LA, San Francisco and New York are leading the way in making food fashionable. But what happens when Gap gets a hold of the idea? Kitschy and pure genius at the same time.

The Pico de Gap taco truck asked Celebrity Chef Marcel Vigneron to “bridge the gap between food and fashion.” In a clever and innovative fashion, this public relations outreach and social media integration makes for one unique program. Check out the video and be sure to catch Gap’s 1969 branding and, of course, the denim bar.


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