Recently, I stumbled across a video (thanks to Facebook) that tested “the fun theory.” The video shows the everyday use of an escalator compared to the use of a stagnate staircase located right next to the escalator. It’s very apparent that more people chose to use the escalator in their...
A few weeks ago, I stumbled across this CNN newscast regarding a British PSA about texting while driving. I watched this video and then sent it out to all of my friends and family knowing how hard it would hit all of them. This PSA is graphic to say the...
We worked this week on preparing three great entries into this year’s PRSA (Public Relations Society of America) Sierra Nevada Chapter Silver Spike Awards. It’s a great exercise for us as a team, forcing us to step back from the work we’ve been so close to this past year and really look...
We’ve all seen Tweets that use the phrases, “OMG,” “totally,” and of course, “!” used as punctuation throughout. Even better are the multiple “!!!!!” This is absolutely acceptable for individual Tweets if that’s how that individual communicates. However, if the voice of your brand is communicated that way, it’s worth...
These are my thoughts on the numerous postings and articles about the RSCVA’s new campaign. It was written before the presentation to the RSCVA Board on Sept. 24. In the course of full disclosure, I personally have not been involved in the new branding initiative. However, I did work with the...
One of my favorite college professors once made a bold statement that has stuck with me since my freshman year of college. He said, “you have all chosen Journalism as your major for two reasons; one, you hate math and are horrible at it. And two, you are procrastinators and...
The summer of 2009 will go down in memory as the fastest summer on record, having passed in what seems like the blink of any eye. In just two months, July and August, I attended more events than I normally would in a year, all thanks to our wonderful clients...
Blog topics are all around us, you just need to pluck an idea and write a few sentences. Easy enough, right? Maybe not. In a recent client meeting I reminded the staff that there’s always something they can blog about. I also noted that creating content for their blog was important...
As a native Nevadan I’ve seen a lot of changes in northern Nevada and I’ve heard lots of talk about things that were coming or going to happen that never did. But hey, that happens everywhere. But today is a new day and today I’m feeling jazzed for something that...
Just like the Academy Awards for actors, public relations professionals are given the opportunity to shine with a PRSA Silver Anvil. The honor of receiving a Silver Anvil should not be taken lightly. In a concise two-page summary, PR firms, corporations, government agencies, non-profits and the like, painstakingly detail the...
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