RAD Strategies

Risk

How much are you willing to risk for the sake of good PR?

Denny’s put up $5 million to stake its claim as America’s breakfast place during a promotion on Feb. 3 where it gave away free Grand Slam breakfasts. The result?  Coverage touting the Denny’s promotion as a “homerun” and more than $50 million in news coverage value.  Here’s one segment from CNN.
More importantly, it afforded the restaurant chain a shot to…