RAD Strategies

travel writer

Amy’s Secret to Tourism Marketing

What’s my secret to tourism marketing? Having a genuine passion for travel and understanding why people travel are the keys to successful tourism marketing. You not only have to be good at creative, copywriting, coming up with out-of-the-box ideas, staying on top of trends and all that marketing stuff, you have to be able to think like a traveler. Consider…

Old school tools – they’re still effective

We often times talk (a lot) about the impact of social media on what we’re doing in public relations and how it’s leading the way for the future of communications.  But there are still a lot of cool tools that have been around for a long time that are effective and provide results.  Enter the Media Visit. 
Media visits come…