RAD Strategies

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The Silver Spikes!

We worked this week on preparing three great entries into this year’s PRSA (Public Relations Society of America) Sierra Nevada Chapter Silver Spike Awards.  It’s a great exercise for us as a team, forcing us to step back from the work we’ve been so close to this past year and really look at our strategies, goals, tactics and outcomes for various clients. …

Under Pressure

One of my favorite college professors once made a bold statement that has stuck with me since my freshman year of college.  He said, “you have all chosen Journalism as your major for two reasons; one, you hate math and are horrible at it.  And two, you are procrastinators and love to work under pressure.”  At the time I laughed…