Deny Dotson

VICE PRESIDENT | CFO

Deny Dotson brings more than two decades of leadership in tourism, event management, and economic development to RAD Strategies. Known for his ability to unite communities around shared experiences, Deny’s work has consistently elevated regional brands and destinations through collaboration, creativity, and strategic partnerships.  

Most recently, Deny served as Executive Director for Hot August Nights, the premier classic car event in the country. Under his leadership, the organization strengthened its national brand, expanded sponsor relationships, and enhanced the event’s visibility and economic impact across Northern Nevada. His vision helped position Hot August Nights within the classic car community and as a major tourism driver. 

Before that, Deny spent more than a decade as Executive Director of the Virginia City Tourism Commission, where he led destination development, marketing, and event initiatives that transformed Virginia City into one of Nevada’s most recognized tourism destinations. His earlier career in the private sector — with national brands such as Anheuser-Busch and Sara Lee — provided a foundation in marketing, operations, and partnership growth that continues to guide his leadership approach. 

A long-time Nevadan, Deny remains deeply engaged in the community through he’s continued service with tourism and economic development initiatives. His insight, relationships, and proven ability to connect strategy with community make him a key asset in ensuring our clients’ brands authentically reflect their values. 

Deny is an avid hunter and wildlife conservationist who loves to explore Nevada’s backcountry. He puts family first in all he does and loves spending time with his wife and the family, including seven grandkids, watching them play sports, dance in recitals, or spread their entrepreneurial wings.