ashlie railton

DIRECTOR | PROJECT MANAGEMENT | SOCIAL MEDIA

Ashlie Dotson is the engine behind RAD Strategies’ seamless project execution and dynamic social media presence. She oversees all client initiatives from concept to completion — ensuring every deliverable reflects the brand vision, creative strategy, and measurable goals.

With a bachelor of business in management, a bachelor of commerce in accounting and a master’s in cyber security from Griffith University in Australia, Ashlie brings a unique blend of creative direction, analytical thinking, and operational precision. She leads content development, social strategy, and reporting across multiple industries, combining data insights with authentic storytelling to drive growth and engagement.

Before joining RAD, Ashlie served as a Systems Specialist for one of Australia’s largest local governments, managing technology integrations and organizational change projects. Now, she applies her global perspective and creative leadership to elevate brands with clarity, consistency, and purpose.

Ashlie joins us all the way from Australia, moving to the U.S. in late 2021, and has fallen in love with Reno-Tahoe. She loves creating content, even in her free time, sharing the joy of travel and products designed to simplify daily tasks. You’ll find Ashlie at the newest restaurant, coffee shop, or boutique, sharing it with her audiences or on a walk with her husband and her two beautiful daughters.