RAD Strategies

YouTube

Volkswagen’s Fun Theory

Recently, I stumbled across a video (thanks to Facebook) that tested “the fun theory.”  The video shows the everyday use of an escalator compared to the use of a stagnate staircase located right next to the escalator. It’s very apparent that more people chose to use the escalator in their daily paths. However, the idea was to test the theory…

Texting while driving PSA…too harsh?

A few weeks ago, I stumbled across this CNN newscast regarding a British PSA about texting while driving. I watched this video and then sent it out to all of my friends and family knowing how hard it would hit all of them.
This PSA is graphic to say the least and frighteningly realistic. The big question is, did they…

I Get Paid to do This?

My husband always says there’s a reason why so many people want to be in public relations and marketing: because it’s fun.  And that’s true if you wind up working on clients that you enjoy.  Just today I got to research restaurants and summer activities at ski resorts – the former for planning a media visit and the latter for…

Becoming a YouTube Star

We all receive them.  You know, those chain emails with jokes, something attached or a video to download.  Most I don’t open because of personal e-mail overload.  But every once in awhile there’s one that stands out.  Jeff Dunham, a ventriloquist, has reinvented himself to a new audience through a viral campaign with, what I’m guessing, were unexpected results. …