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As an early 30’s Gen X, I grew up despising the creation of the minivan and its clunky appearance. I swore, along with my friends, that I’d never drive a minivan, and I still don’t. But along the way people my age started having kids and turned to the newer, sleeker...
I recently became a Facebook Fan of the new ABC hit show, Modern Family. Not only do I enjoy my Wednesday nights because this brilliantly written show is on, but I can’t seem to get enough of the Facebook posts that Modern Family shares multiple times a week. The Modern...
I don’t think I get out much, at least not compared to some of my friends. But you may think I do if you’re watching me on Foursquare, the latest social networking/game/time suck to hit computers and mobile devices. Ever since I added the geo-targeting app to my phone last...
For 12 days coverage of the 2010 Vancouver Winter Olympic Games dominated the news and social media with posts, Tweets, blogs and more about the athletes, the games and the spirit of competition. Tonight is the Opening Ceremonies for the 2010 Paralympic Winter Games…and coverage has been little to non-existent....
What do you get when you invite the entire RKPR team to dinner at a gourmet steakhouse? Five raucous diners willing to try anything on the menu, before and after photos of plates of food, tweets and Facebook posts throughout the meal and more than three hours of good conversation...
This past weekend I was fortunate enough to represent one of our clients at the GBK Celebrity Gift Lounge for the Oscars in Hollywood. Since working at RKPR I’ve definitely assisted with my fair share of events. However, this event seemed to be quite different than previous ones that I’ve...
I still find it funny that there are people out there in the marketing world who just don’t understand the purpose of social marketing and how it can really benefit a business or organization. Just the other day I was at a meeting where I explained our launch strategy into...
Several days ago I chuckled at a Tweet from @GrammarGirl that linked to a column outlining a plan to institute a sarcasm mark. “I can get on board with that,” I thought. After all, I use sarcasm regularly in verbal communications and have to hold back on social sites and...
For more than a year now I’ve been playing on a very competitive kickball and dodgeball team called the Incrediballs. Involved in both the Reno and Sparks leagues, our team has ended its seasons placing anywhere from first to third place. While getting a T-shirt at the end of each...
At a recent American Marketing Association luncheon Michael Thomas, marketing director at the Reno-Sparks Convention and Visitors Authority, spoke about his organization’s rebranding campaign. I’ve attended several presentations on their process and new brand, including a controversy-stirring RSCVA board meeting, so the bulk of the information wasn’t new to me....
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