RAD Strategies

Uncategorized

Public relations is just schmoozing and spin, right?

Article originally appeared in the February 20, 2012 edition of the Northern Nevada Business Weekly.

Over the last year, public relations has had the dubious honor of being listed in the top 10 most stressful jobs in the U.S. In one report, it was listed as number two under firefighters, which really got me thinking, “Maybe I’m doing it wrong.” However,…

National satellite radio and TV tour proves golden for Reno-Tahoe

It was the year the snow came…a little later than anticipated. So what’s at tourist based economy to do? Bring in heavy hitters to tell the story.

How about having Olympic Gold Medalist Jonny Moseley and 3rd ranked in the world freestyle skier Sho Kashima tell the Reno-Tahoe story – that the nation’s leading winter ski resorts are primed and ready…

Food “Truck” and Fashion

With all this talk around Reno about food trucks, like them or not, it’s all the rage. LA, San Francisco and New York are leading the way in making food fashionable. But what happens when Gap gets a hold of the idea? Kitschy and pure genius at the same time.

The Pico de Gap taco truck asked Celebrity Chef Marcel Vigneron…

RKPR Inc. WANTS YOU

RKPR Inc. WANTS YOU if you have successful pitches under your belt, you’re engaged in social networks and have the ability to adapt to the changing world of communications at the drop of a hat.

RKPR Inc. is hiring for a senior account executive with demonstrated experience in the following areas: public relations and media pitching; marketing communications and account management;…

Dealing with Geosocial

Keeping up with social marketing seems as though it’s as much about keeping up with the new changes as it is the names themselves. With words such as Foursquare, Gowalla, Loopt, Groupon, Yelp and of course Facebook and Twitter, it really comes down to engaging the user and now, providing deals.

If you offer a product or service (and who doesn’t…

RKPR, Utah?

Okay, while that might not be completely accurate, it is.  Kristen Power who has been with RKPR for three years is packing up and moving to Kanab, Utah.  As a native Nevadan and Renoite, this is big.  For us, we’re excited that she’s still going to be part of the team working remotely from her beautiful new locale.  

We hope…

Gaining Perspective

Each year the chapters of the Public Relations Society of America call for submissions in their annual awards programs, locally called the Silver Spike Awards. It’s an opportunity for PR pros to submit their top work over the past year to be judged by their peers and, hopefully, rewarded for their hard work.

This is my second year of judging entries…

Facebook Places, How Open Are You?

Last week Facebook upped the ante on location based social networking with Facebook “Places.” “Places” provides an opportunity to for you to share where you are with your Facebook friends.  It’s been less than a week since the launch of this new, fancy tool and after a bit of confusion, like it not working in all cities including LA at…

Studying Abroad…from Germany to the USA

Note:  RKPR Inc. was contacted by the Nevada Commission on Tourism (NCOT) as a possible stop in a six week program they were pulling together for Ben Martinac, a student from Germany studying Tourism Management. Ben had attended an NCOT international media FAM a year earlier and was on a personal quest to learn as much as possible about his…

Artown’s Give $3 Gives More

When you live and breathe a client’s work every day in the office leading up to an event sometimes it’s hard to head to the actual event after hours. Fortunately we work with some really great events and attending their events is an opportunity to relax, catch up with friends and in rare instances witness a community step up to…

Latest Tweet

Contact Us