RAD Strategies

Twitter

Touchdown for Twitter

Somewhere in an unknown stadium, Twitter just high stepped into the end-zone and did a touchdown celebration bigger than the ‘Lambeau Leap’ or the ‘Gronk Spike’.
The NFL announced it would allow players to tweet before and during this year’s Pro Bowl. The league said it would set up a computer on each sideline where players are encouraged to use Twitter…

Twitter isn’t for kids

We’ve all seen Tweets that use the phrases, “OMG,” “totally,” and of course, “!” used as punctuation throughout. Even better are the multiple “!!!!!”  This is absolutely acceptable for individual Tweets if that’s how that individual communicates. However, if the voice of your brand is communicated that way, it’s worth serious evaluation. Twitter is not for kids anymore.
If you…

Lessons from the Silver Anvils

Just like the Academy Awards for actors, public relations professionals are given the opportunity to shine with a PRSA Silver Anvil. The honor of receiving a Silver Anvil should not be taken lightly. In a concise two-page summary, PR firms, corporations, government agencies, non-profits and the like, painstakingly detail the elements of their program in a manner that fulfills and…

Personal + Professional = Enthusiasm that Delivers

A recent exchange on Twitter got me to thinking, when you become a public relations professional do you lose independence and credibility when making recommendations or talking about things you like?  I’ll start with the exchange so you get my drift:
A twitter user is looking for the best driving route from Point A to Point B.  A discussion begins with…

Power of networking for businesses

There’s great power in networking…from a professional and personal standpoint. In the era of social networking, several of our clients are embarking on this journey and, with a little hand holding, they are quickly becoming believers.
For instance, one client’s fans on Facebook shot up to more than 800 in just over a week due to the viral nature of…

Unconventional PR Strategies

Congrats to Nevada Interactive Media Summit and the Advisory Board on a day filled with variety and very useful information. Here’s a copy of the session I co-presented with Bob Conrad, APR. Thanks for the opportunity and thanks to Bob for pulling together the slides.
Open publication – Free publishing – More social media…

Seizing Opportunities

We’ve all heard about being in the right place and the right time, right? Well, that’s a start. If you don’t take action when the opportunity arises, then nothing will happen. This is true in your personal life (a blog for another time) as well as professionally. And one thing is for sure, one of my “communications superpowers,” if you…