RAD Strategies

Trends

Texting while driving PSA…too harsh?

A few weeks ago, I stumbled across this CNN newscast regarding a British PSA about texting while driving. I watched this video and then sent it out to all of my friends and family knowing how hard it would hit all of them.
This PSA is graphic to say the least and frighteningly realistic. The big question is, did they…

Lessons from the Silver Anvils

Just like the Academy Awards for actors, public relations professionals are given the opportunity to shine with a PRSA Silver Anvil. The honor of receiving a Silver Anvil should not be taken lightly. In a concise two-page summary, PR firms, corporations, government agencies, non-profits and the like, painstakingly detail the elements of their program in a manner that fulfills and…

Unconventional PR Strategies

Congrats to Nevada Interactive Media Summit and the Advisory Board on a day filled with variety and very useful information. Here’s a copy of the session I co-presented with Bob Conrad, APR. Thanks for the opportunity and thanks to Bob for pulling together the slides.
Open publication – Free publishing – More social media…

Why am I excited about the Nevada Interactive Media Summit on March 7?

Back in December, RKPR took advantage of an opportunity. Honestly, I keep thinking that anyone would have done what we did.  I’m also naïve enough to believe that all communications professionals call journalists back, but I know that’s not true (ssshhh, I know because the journalists tell).  But the truth of the matter is we did step up while others…

They’re Onto Something

First I heard the guys at the muffin shack next door talking about it.  Then I heard it mentioned on Good Morning America and I knew I needed to investigate.  It’s the “best paid job in the world” and where do I sign up?
Seriously, Tourism Queensland is recruiting a “caretaker” for Hamilton Island on the Great Barrier Reef whose job…

We’re in the business of engaging

Like proud parents, there’s nothing better than seeing your team aspire to do great things for each other, the clients we represent and in turn expand their world.  It’s become quite apparent to us that our motto as an agency is to engage. To engage our audiences to respond to our clients messages, products and/or services.  To engage our clients to think beyond traditional public relations…

Becoming a YouTube Star

We all receive them.  You know, those chain emails with jokes, something attached or a video to download.  Most I don’t open because of personal e-mail overload.  But every once in awhile there’s one that stands out.  Jeff Dunham, a ventriloquist, has reinvented himself to a new audience through a viral campaign with, what I’m guessing, were unexpected results. …

Networking…it is a Changin’

What is it with networking that can create an emotion of anxiety and excitement?  Anxiety for some because they aren’t sure what to say, what to do or, well, because they just don’t want to engage.  Then there are those that thrive in the environment.  I’ve witnessed all types and, frankly, have been all types. …