RAD Strategies

Travel

Amy’s Secret to Tourism Marketing

What’s my secret to tourism marketing? Having a genuine passion for travel and understanding why people travel are the keys to successful tourism marketing. You not only have to be good at creative, copywriting, coming up with out-of-the-box ideas, staying on top of trends and all that marketing stuff, you have to be able to think like a traveler. Consider…

Snowvember in North Lake Tahoe

Major winter snowfalls in what’s being called “Snowvember” coupled with the opening of ski resorts around the region have led to a lot of fun on the social sites for the North Lake Tahoe Marketing Cooperative. North Lake Tahoe’s Facebook has become a place where fans can see and share winter snow photos of Tahoe when the news trucks just…

Old school tools – they’re still effective

We often times talk (a lot) about the impact of social media on what we’re doing in public relations and how it’s leading the way for the future of communications.  But there are still a lot of cool tools that have been around for a long time that are effective and provide results.  Enter the Media Visit. 
Media visits come…

They’re Onto Something

First I heard the guys at the muffin shack next door talking about it.  Then I heard it mentioned on Good Morning America and I knew I needed to investigate.  It’s the “best paid job in the world” and where do I sign up?
Seriously, Tourism Queensland is recruiting a “caretaker” for Hamilton Island on the Great Barrier Reef whose job…