RAD Strategies


Sprize! Gap Turns Upside-Down

Sometimes marketing and PR ideas come from the most basic ideas. Like the statements “we’re turning our customer loyalty program on its head,” or “you’ll flip for our new customer loyalty program.”
GAP turned those concepts into a sweet PR stunt that had me flipped. It was for the launch if Sprize, a new loyalty program that gives you the…

Volkswagen’s Fun Theory

Recently, I stumbled across a video (thanks to Facebook) that tested “the fun theory.”  The video shows the everyday use of an escalator compared to the use of a stagnate staircase located right next to the escalator. It’s very apparent that more people chose to use the escalator in their daily paths. However, the idea was to test the theory…