SocialNetworking

Weezer Breathes Life Into Music Marketing

As social networking ingrains itself more and more into our daily lives our ties to different entities continue to build. We can follow businesses, products and celebrities on Twitter, become fans of TV shows, bands and fictional characters on Facebook, and sign up for regular communications via text or...

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Network Connections

Recently I’ve been working on building a better LinkedIn profile, inviting contacts I’ve worked with and joining several groups that inspire discussion related to work topics I’d like to learn more about. It’s been an interesting process deciding who to connect with, as I debate whether I know someone in...

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Twitter isn’t for kids

We’ve all seen Tweets that use the phrases, “OMG,” “totally,” and of course, “!” used as punctuation throughout. Even better are the multiple “!!!!!”  This is absolutely acceptable for individual Tweets if that’s how that individual communicates. However, if the voice of your brand is communicated that way, it’s...

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Lessons from the Silver Anvils

Just like the Academy Awards for actors, public relations professionals are given the opportunity to shine with a PRSA Silver Anvil. The honor of receiving a Silver Anvil should not be taken lightly. In a concise two-page summary, PR firms, corporations, government agencies, non-profits and the like, painstakingly detail...

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Why am I excited about the Nevada Interactive Media Summit on March 7?

Back in December, RKPR took advantage of an opportunity. Honestly, I keep thinking that anyone would have done what we did.  I’m also naïve enough to believe that all communications professionals call journalists back, but I know that’s not true (ssshhh, I know because the journalists tell).  But the...

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