RAD Strategies

SocialNetworking

Dealing with Social Media Feedback

As an agency we manage and monitor client’s social media accounts. We have accounts that garner lots of fans and with that come lots of feedback, both good and bad. Some days you receive that post on a wall that generally speaking, comes out of left field. But, no matter how strange and negative the feedback, you must make the…

Snowvember in North Lake Tahoe

Major winter snowfalls in what’s being called “Snowvember” coupled with the opening of ski resorts around the region have led to a lot of fun on the social sites for the North Lake Tahoe Marketing Cooperative. North Lake Tahoe’s Facebook has become a place where fans can see and share winter snow photos of Tahoe when the news trucks just…

The Limits of Athletes and Social Media

In today’s society, social media has become this “no limits” way of communicating messages and sharing your thoughts, information, pictures, stories and more. However in the world of sports, athletes are being fined thousands of dollars for using social media.
Organizations and coaches, in both the professional and collegiate levels are banning their players from using social sites such as…

Weezer Breathes Life Into Music Marketing

As social networking ingrains itself more and more into our daily lives our ties to different entities continue to build. We can follow businesses, products and celebrities on Twitter, become fans of TV shows, bands and fictional characters on Facebook, and sign up for regular communications via text or e-mail from all of the above. There are more than a…

Network Connections

Recently I’ve been working on building a better LinkedIn profile, inviting contacts I’ve worked with and joining several groups that inspire discussion related to work topics I’d like to learn more about. It’s been an interesting process deciding who to connect with, as I debate whether I know someone in the work arena well enough to connect with them on the…

Twitter isn’t for kids

We’ve all seen Tweets that use the phrases, “OMG,” “totally,” and of course, “!” used as punctuation throughout. Even better are the multiple “!!!!!”  This is absolutely acceptable for individual Tweets if that’s how that individual communicates. However, if the voice of your brand is communicated that way, it’s worth serious evaluation. Twitter is not for kids anymore.
If you…

Lessons from the Silver Anvils

Just like the Academy Awards for actors, public relations professionals are given the opportunity to shine with a PRSA Silver Anvil. The honor of receiving a Silver Anvil should not be taken lightly. In a concise two-page summary, PR firms, corporations, government agencies, non-profits and the like, painstakingly detail the elements of their program in a manner that fulfills and…

Power of networking for businesses

There’s great power in networking…from a professional and personal standpoint. In the era of social networking, several of our clients are embarking on this journey and, with a little hand holding, they are quickly becoming believers.
For instance, one client’s fans on Facebook shot up to more than 800 in just over a week due to the viral nature of…

Unconventional PR Strategies

Congrats to Nevada Interactive Media Summit and the Advisory Board on a day filled with variety and very useful information. Here’s a copy of the session I co-presented with Bob Conrad, APR. Thanks for the opportunity and thanks to Bob for pulling together the slides.
Open publication – Free publishing – More social media…

Why am I excited about the Nevada Interactive Media Summit on March 7?

Back in December, RKPR took advantage of an opportunity. Honestly, I keep thinking that anyone would have done what we did.  I’m also naïve enough to believe that all communications professionals call journalists back, but I know that’s not true (ssshhh, I know because the journalists tell).  But the truth of the matter is we did step up while others…