RAD Strategies

Reno-Tahoe

Wow…What a Summer

The summer of 2009 will go down in memory as the fastest summer on record, having passed in what seems like the blink of any eye. In just two months, July and August, I attended more events than I normally would in a year, all thanks to our wonderful clients and their phenomenal programming. I was working at a few…

Old school tools – they’re still effective

We often times talk (a lot) about the impact of social media on what we’re doing in public relations and how it’s leading the way for the future of communications.  But there are still a lot of cool tools that have been around for a long time that are effective and provide results.  Enter the Media Visit. 
Media visits come…

I Get Paid to do This?

My husband always says there’s a reason why so many people want to be in public relations and marketing: because it’s fun.  And that’s true if you wind up working on clients that you enjoy.  Just today I got to research restaurants and summer activities at ski resorts – the former for planning a media visit and the latter for…

Seizing Opportunities

We’ve all heard about being in the right place and the right time, right? Well, that’s a start. If you don’t take action when the opportunity arises, then nothing will happen. This is true in your personal life (a blog for another time) as well as professionally. And one thing is for sure, one of my “communications superpowers,” if you…