publicity Archives - RAD Strategies

WordPress database error: [Table 'radstrat_radcms.wprad_categorymeta' doesn't exist]
SELECT category_id, meta_key, meta_value FROM wprad_categorymeta WHERE category_id IN (83) ORDER BY meta_id ASC

Sprize! Gap Turns Upside-Down

Sometimes marketing and PR ideas come from the most basic ideas. Like the statements “we’re turning our customer loyalty program on its head,” or “you’ll flip for our new customer loyalty program.” GAP turned those concepts into a sweet PR stunt that had me flipped. It was for the launch...

December 10, 2009By admin_radpublicity, stuntsgap0 CommentsRead more...

Weezer Breathes Life Into Music Marketing

As social networking ingrains itself more and more into our daily lives our ties to different entities continue to build. We can follow businesses, products and celebrities on Twitter, become fans of TV shows, bands and fictional characters on Facebook, and sign up for regular communications via text or e-mail...

November 23, 2009By admin_radpublicity, SocialNetworking, TechnologyFacebook, Twitter, weezer, YouTube0 CommentsRead more...

Volkswagen’s Fun Theory

Recently, I stumbled across a video (thanks to Facebook) that tested “the fun theory.” The video shows the everyday use of an escalator compared to the use of a stagnate staircase located right next to the escalator. It’s very apparent that more people chose to use the escalator in their...

October 16, 2009By admin_radbrand, Community, fun, publicity, stunts, YouTubepublicity, stunt, volkswagen1 CommentRead more...