RAD Strategies

5 Tips for Creating Content When You’re Stuck

Okay, I have to admit that when I first starting drafting this I Googled “creating content” and found an article titled, “21 Ways to Create Compelling Content When You Don’t Have a Clue.”

The first tip, “Steal content and ideas. If you’re flat-out exhausted and out of ideas, then get them from somebody else — either content, or ideas, or both.” Huh,…

Wow…What a Summer

The summer of 2009 will go down in memory as the fastest summer on record, having passed in what seems like the blink of any eye. In just two months, July and August, I attended more events than I normally would in a year, all thanks to our wonderful clients and their phenomenal programming. I was working at a few…

Personal + Professional = Enthusiasm that Delivers

A recent exchange on Twitter got me to thinking, when you become a public relations professional do you lose independence and credibility when making recommendations or talking about things you like?  I’ll start with the exchange so you get my drift:
A twitter user is looking for the best driving route from Point A to Point B.  A discussion begins with…

Power of networking for businesses

There’s great power in networking…from a professional and personal standpoint. In the era of social networking, several of our clients are embarking on this journey and, with a little hand holding, they are quickly becoming believers.
For instance, one client’s fans on Facebook shot up to more than 800 in just over a week due to the viral nature of…

Old school tools – they’re still effective

We often times talk (a lot) about the impact of social media on what we’re doing in public relations and how it’s leading the way for the future of communications.  But there are still a lot of cool tools that have been around for a long time that are effective and provide results.  Enter the Media Visit. 
Media visits come…

I Get Paid to do This?

My husband always says there’s a reason why so many people want to be in public relations and marketing: because it’s fun.  And that’s true if you wind up working on clients that you enjoy.  Just today I got to research restaurants and summer activities at ski resorts – the former for planning a media visit and the latter for…

Unconventional PR Strategies

Congrats to Nevada Interactive Media Summit and the Advisory Board on a day filled with variety and very useful information. Here’s a copy of the session I co-presented with Bob Conrad, APR. Thanks for the opportunity and thanks to Bob for pulling together the slides.
Open publication – Free publishing – More social media…

Interning without a doubt

After spending the last four years studying public relations at the University of Nevada, Reno, my professors always told me “public relations does not mean press releases.”  However I had a hard time understanding that because it seemed that the majority of the things I did in my public relations classes were to practice writing press releases. Don’t get me…

Why am I excited about the Nevada Interactive Media Summit on March 7?

Back in December, RKPR took advantage of an opportunity. Honestly, I keep thinking that anyone would have done what we did.  I’m also naïve enough to believe that all communications professionals call journalists back, but I know that’s not true (ssshhh, I know because the journalists tell).  But the truth of the matter is we did step up while others…

Storytellers

When people ask me what I do and I say I’m in public relations I get mixed response.  Some people think I’m a professional socialite that throws parties for clients ala Samantha on “Sex and the City.”  Others think I sit at my desk all day writing press releases and sending them out to media outlets.  Then there are those…