RAD Strategies

Networking

“How do you keep up on all of this social networking stuff?”

This is a question I’ve been asked more than a few times and for those looking to enter the social networking world it’s an important one. After all, we’re all busy enough that adding on additional layers might take away from other priorities…that’s not the goal.
For me personally, becoming a student of social networking means providing value to clients…

Network Connections

Recently I’ve been working on building a better LinkedIn profile, inviting contacts I’ve worked with and joining several groups that inspire discussion related to work topics I’d like to learn more about. It’s been an interesting process deciding who to connect with, as I debate whether I know someone in the work arena well enough to connect with them on the…

New UNR Extended Studies Course Focuses on Personal Branding

If Google is your new business card, then managing your personal brand online is critical. The University of Nevada, Reno Extended Studies Program offers a new course this November designed to assist students with hands-on techniques to build the online presence needed to remain competitive in today’s economy. “Google is Your New Business Card: Building a Valuable Personal Brand” is…

Power of networking for businesses

There’s great power in networking…from a professional and personal standpoint. In the era of social networking, several of our clients are embarking on this journey and, with a little hand holding, they are quickly becoming believers.
For instance, one client’s fans on Facebook shot up to more than 800 in just over a week due to the viral nature of…

Why am I excited about the Nevada Interactive Media Summit on March 7?

Back in December, RKPR took advantage of an opportunity. Honestly, I keep thinking that anyone would have done what we did.  I’m also naïve enough to believe that all communications professionals call journalists back, but I know that’s not true (ssshhh, I know because the journalists tell).  But the truth of the matter is we did step up while others…

Social Freeloaders

I started this blog post two weeks ago, spurred by a Twitter post I read that said the person felt like a voyeur for following others and reading others’ posts more than posting themselves.  It got me to thinking, just how many “social freeloaders” are there out there and what is their role in the online mix?  …

In-Person Networking – It’s Not Dead

There’s a lot to be said for the “new” networking—that is social media and the myriad options for connecting online.  It’s as easy as surfing the internet, posting brief thoughts and uploading photos and video.  And despite being able to share personal details and often random thoughts, it’s done on your own time, at your own computer and on your…

Networking…it is a Changin’

What is it with networking that can create an emotion of anxiety and excitement?  Anxiety for some because they aren’t sure what to say, what to do or, well, because they just don’t want to engage.  Then there are those that thrive in the environment.  I’ve witnessed all types and, frankly, have been all types. …