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Network Connections

Recently I’ve been working on building a better LinkedIn profile, inviting contacts I’ve worked with and joining several groups that inspire discussion related to work topics I’d like to learn more about. It’s been an interesting process deciding who to connect with, as I debate whether I know someone in the work arena well enough to connect with them on the…

Twitter isn’t for kids

We’ve all seen Tweets that use the phrases, “OMG,” “totally,” and of course, “!” used as punctuation throughout. Even better are the multiple “!!!!!”  This is absolutely acceptable for individual Tweets if that’s how that individual communicates. However, if the voice of your brand is communicated that way, it’s worth serious evaluation. Twitter is not for kids anymore.
If you…

Lessons from the Silver Anvils

Just like the Academy Awards for actors, public relations professionals are given the opportunity to shine with a PRSA Silver Anvil. The honor of receiving a Silver Anvil should not be taken lightly. In a concise two-page summary, PR firms, corporations, government agencies, non-profits and the like, painstakingly detail the elements of their program in a manner that fulfills and…