RAD Strategies

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Twitter isn’t for kids

We’ve all seen Tweets that use the phrases, “OMG,” “totally,” and of course, “!” used as punctuation throughout. Even better are the multiple “!!!!!”  This is absolutely acceptable for individual Tweets if that’s how that individual communicates. However, if the voice of your brand is communicated that way, it’s worth serious evaluation. Twitter is not for kids anymore.
If you…

Just Get Writing

Blog topics are all around us, you just need to pluck an idea and write a few sentences.  Easy enough, right?  Maybe not.
In a recent client meeting I reminded the staff that there’s always something they can blog about.  I also noted that creating content for their blog was important to keeping readers and drawing in new ones.  The staff…