Author - RAD Strategies

We say it every year…

“How is it December already? Wasn’t it just 2016?” Although the year went by fast, we have a lot to be grateful for. We’re especially blessed to have wonderful clients and partners we call friends. As we extend our holiday wishes to you and yours, we invite you join us...

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Traditionally Untraditional

  Years ago around this time of year, I met my husband in one of those “love-at-first-sight” situations. Yes, the full story is as cheesy as it sounds. That first Christmas was full of tree decorating, spiked eggnog and my now-husband pretending to like the classic holiday tunes on repeat....

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I Still Believe

I was 8 years old when a boy at school told me there was no such thing as Santa. I was devastated. How could he do that? Thinking back on it, I had known for a while. We all know, don’t we? But it’s the power of believing that’s...

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Amy’s Secret to Tourism Marketing

What's my secret to tourism marketing? Having a genuine passion for travel and understanding why people travel are the keys to successful tourism marketing. You not only have to be good at creative, copywriting, coming up with out-of-the-box ideas, staying on top of trends and all that marketing stuff,...

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The News Release is Not Dead

FOR IMMEDIATE RELEASE PRSA SIERRA NEVADA CHAPTER ANNOUNCES NEWS RELEASE IS NOT DEAD No matter how hard we try RENO, Nev. (Oct. 24, 2014)—Today the Sierra Nevada Chapter of the Public Relations Society of America (PRSA) announced big news in the public relations industry: The news release is not dead. The revelation was...

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