A new way to innovate.engage.promote.lead.
Innovation. Not sticking with the status quo. Working what works and reinvigorating your brand. Community. Engaging audiences at all levels. Developing grassroots campaigns for your brand. Connecting you to the right communities. True. Developing the right promotions and programs for your brand. Exceeding expectations and employing outstanding account management. Measured. Results driven and results earned. Accountable through established ROI.
Started in 2002, RAD Strategies Inc., formerly RKPR Inc., is a full-service digital communications marketing agency headquartered in Reno, Nevada.
Tactics in our arsenal include: marketing consultation and strategic planning; public and media relations; inbound communications; social marketing and social media; community relations; crisis planning and communications; and special event planning and implementation.
Extensive knowledge and industry expertise in travel and tourism, large scale special events, food and beverage, technology, B2C and B2B.
Reno-Tahoe Regional Marketing Committee (RMC); City of Sparks; Virginia City, Nevada; Reno Philharmonic; Squeeze In; Storey County, Nevada; Tifecta Management Group - CBQ and O'Cleary's; Vital Systems; Miles Construction; Floor & Decor; Entrepreneurs Organization Reno-Tahoe; Reno-Tahoe Territory; Sierra Technology and Consulting (STAC); and the Reno Tahoe Winter Games Coalition.
Discover Torrance; Nevada Silver Trails; Town of Pahrump; Reno-Sparks Convention and Visitors Authority; Artown; North Lake Tahoe Marketing Cooperative; Sands Regency; Lake Tahoe Music Festival; Lake Tahoe Shakespeare Festival; Incline Village/Crystal Bay Visitors Bureau; Carson City, Nevada; The Great Reno Balloon Races; Douglas County Ascent Douglas; Save Nevada Tourism; KISSSusa; DNA Diagnostics Center (DDC); Grubb & Ellis NCG; PGA TOUR’s Reno-Tahoe Open; Reno-Tahoe Blues Fest; Clearstar Financial Credit Union; and Truckee Tahoe Airport District.
Several Silver Spike Awards of Excellence in Public Relations Programming from the PRSA Sierra Nevada Chapter as well as ACE Awards from the local chapter of AMA. Ronele serves on the National Board of PRSA and the Marketing and PR Committee of the Reno Tahoe Winter Games Coalition. Amy donates her time to the local PRSA chapter. Office located in Reno’s hottest district, Midtown.
Integration. The combined success between RAD Strategies and our clients is dependent on an open, honest and free-flow of information. We are an extension of our client and form one lean-mean marketing team. Honesty and openness serve as the foundation for success and we find clients that are transparent and accessible have the greatest results.
Responsive. The team is responsive to client requests – email, mobile, texts. Whatever it is, we answer. An early morning presentation, a late night brainstorming or a weekend event, it doesn't matter. We’re a team...we’re your team and we’re never that far away.
Communicative. We believe in being very forthcoming with clients in setting and managing expectations upfront. We ask what may seem like the simple questions but can be critical in getting the task complete. We ask how clients prefer to communicate, what format is easiest for review, what is needed to keep others in the organization appraised of activities and how to reach key contacts, especially after hours. More importantly we know there is always room for improvement, and we’re open to constructive suggestions.
Active Team. We take an active team approach with all our clients. At anytime, anyone on the team has the ability to respond and take action. It’s not about our schedules, it’s about YOU and making sure what YOU need to happen, happens.
Involvement of Leadership. Our successful team model is comprised of the principal serving as primary account strategist on all client accounts. A daily account manager makes sure all projects are moving forward and ensuring deadlines are met so you don’t have to. We all are a part of making your brand successful.
Resources and Tools. We offer all the services you’d find at a full-service marketing agency, without the layers and added costs. Our tracking tools are available for clients too.
Innovation. We believe in pushing the boundaries and embrace cutting-edge technology and new media. We strive to push our clients ahead of the pack.
Reporting. From a reporting standpoint, we provide detailed monthly reports of all marketing activities, recommendations and next steps. For clients that require up-to-date accountability of tactics we use an online collaboration program, Basecamp, and we use Box.com as a storage for photos, final materials, etc. all available to a client with a click of a mouse.