RAD Strategies

Interning without a doubt

Interning without a doubt

After spending the last four years studying public relations at the University of Nevada, Reno, my professors always told me “public relations does not mean press releases.”  However I had a hard time understanding that because it seemed that the majority of the things I did in my public relations classes were to practice writing press releases. Don’t get me wrong, I definitely learned A LOT more than writing press releases in college; I just never gained a true understanding of how public relations worked until I started interning at RKPR Inc. 

I regretfully admit that I thought it was a little silly that an internship was required in order to receive my B.A. in Journalism.  I thought to myself, “Why do I have to register and pay for a class when in all reality I am going to work rather than sitting in a classroom and learning?”  That is a thought I threw out of my mind after my first day interning at RKPR.

In the month I have been here I have gained and learned so much more hands on experience than I have or could in a classroom.  If anyone is reading this and has the same thought I did about interning, my advice would be, DO IT!  It is definitely worth it. And yes, you still write a lot of press releases, but they are actually fun when you are doing them for real, not mock clients.J

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Comments (2)

  • Sarah Reply

    Very well put. Nothing can compare to on the job training, it is there that you truly learn to how to meet your clients needs all while developing your own sense of style and individuality in your work.

    March 5, 2009 at 7:54 pm
  • Jahna Reply

    Very true, and this goes for all kinds of training. You do not truly learn the ropes until you are thrown in there to make it happen! It is in the-on-the-job training that you learn the very tactics to make you successful.

    March 5, 2009 at 8:41 pm

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