RAD Strategies

Amy’s Secret to Tourism Marketing

Amy’s Secret to Tourism Marketing

What’s my secret to tourism marketing? Having a genuine passion for travel and understanding why people travel are the keys to successful tourism marketing. You not only have to be good at creative, copywriting, coming up with out-of-the-box ideas, staying on top of trends and all that marketing stuff, you have to be able to think like a traveler. Consider the reason why people travel: they want an experience and to create memories that will last a lifetime. Research shows Millennials are more likely to spend money on experiences than physical items for exactly that reason – they will have the memories of an experience forever. When I’m doing tourism marketing, I’m really helping people determine their next unforgettable experience, and that’s something I can get behind.

Amy Demuth, Senior Account Executive, Travel Enthusiast

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